1 – Client’s Design Preferences: The client was seeking a new and modern design for their digital marketing agency website. While they had specific font, color, and content preferences, they were not entirely sure about the overall design direction they wanted to pursue. This challenge required careful guidance to help the client make informed design choices and create a cohesive and visually appealing website.
2 – Branding vs. Design: The client’s focus on branding was commendable, but they lacked a concrete vision for how to translate their brand into the website’s design. This required a balancing act, aligning their branding elements while also ensuring a modern and attractive design that effectively showcased their services.
3 – Design Choices: The client shared a few design ideas, but they were still uncertain about which one to choose. This uncertainty made it challenging to proceed with the design phase and required additional consultation to narrow down the design direction.
4 – Templates for Inner Pages: The client’s request for templates for all the main inner pages added complexity to the project. Creating consistent and visually appealing templates while ensuring that they aligned with the overall design was a significant task.
5 – Integration of Animations (Lotties): The client expressed interest in incorporating animations, particularly Lottie animations, into the website. Integrating animations effectively while maintaining site performance and load times required technical expertise.
6 – Configuration and Integration: The client sought a complete online presence, which included MailChimp configuration for email marketing and Google Analytics integration for tracking and analytics. These technical integrations presented a challenge to ensure they functioned seamlessly.
7 – Meeting High Expectations: The client’s emphasis on a modern design and online presence set high expectations for the project’s outcome. Meeting these expectations and ensuring that the website not only looked great but also performed optimally was a significant challenge. Navigating these challenges and considerations was crucial in laying the groundwork for a successful project and a website that met the client’s expectations and objectives. It required a thoughtful approach to design, collaboration with the client, and technical expertise to deliver a website that combined branding elements with modern design and seamless functionality.